I Saw the Hell Sign…

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Warning: This post may offend.

I am not quite sure how much you know about Hell Pizza. The first branch was said to be established back in 1996 and now has branches in the UK, Canada and Australia. I honestly think this NZ-based pizza chain’s creative advertising is pure genius. It gets your attention right away and I swear their staff is pretty cool. Less than a minute walk from our place is a branch with guys that seem to be getting a little bit of time off surfing to prepare pizza for you. I’m talking about hunks with tattoos and long dreads. Err the pizza? Oh hell yes. They are yummylicious!

Hell Pizza
This is the packaging. Take note of the seven standard pizzas named after the seven deadly sins.

Hell pizza leftover
With the pizza box itself, you could also create a smaller “box” for your leftovers…

It looks murky and dodgy; the cut-out coffin becomes the kiddo’s treasure chest.

Our favorite. Lust – salami, pepperoni, cheese, cabanossi, bacon and ham in BBQ sauce. Lust is being promoted together with the use of condoms!

YUM pasta to complement the pizza.

Spirit pasta
The kiddo’s favorite. Spirit – mushrooms, chicken and bacon with garlic cream sauce on spinach fettuccine.

If you want to get amused or just out of curiosity, I suggest you go and check out their online pizza ordering. The menu is so cool!
Hell Pizza

Lasang Pinoy, Sundays. I saw the foodSign.
Lasang Pinoy, Sundays

For pizza recipe… check this out.

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I am not a professional cook. My only claim to having a culinary background is a short stint as my dad’s teen ‘sous chef’ in his carinderia ages ago. Dad ran small eateries since I was a young kid - serving standard ‘turo-turo’ food ranging from the likes of menudo, adobo, pritong isda, dinuguan, binagoongan, bopis, munggo, pinakbet and giniling to merienda fares like goto, ginataan, pancit bihon, halu-halo and saging con yelo.

My father, a farmer in his hometown before working his way to becoming an accountant, definitely influenced my cooking in a lot of ways than I thought. My siblings and I were raised in a backyard full of fruit trees and vegetable garden. We spent weekends and the summer breaks running around with ducks, chickens, goats and pigs. I had wonderful memories of gathering eggs, butchering chickens, selling vegetables and the sweet aroma of preserved fruits. But my love for art led me to a degree in Architecture. Just few months after getting my license, I went abroad and lived independently at age 23. Definitely no maid, no cook, and a totally different food culture. Along the way I met lots of friends and spent what seemed a lifetime learning new tricks and recipes.

Now living in Auckland, I am a work-from-home mum who juggles time between work, fun and family - in pursuit of work-life balance. No matter how busy I am, I love the idea of cooking for my family. My blog chronicles home cooking greatly influenced by life outside my home country from Southeast Asia to Beijing and Auckland. And most of the time, being busy also means easy (sometimes quick), affordable meals.

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